About the Role
Research on target customer insights, PR channels and press outreach habits and trends
Audit of implemented PR activities of brands and competitors
Research and update on the latest trends in PR implementation
Work closely with Strategic Planner, Creative Planner, Copywriter, Client Services, in proposing PR plans based on audience insight in alignment with brand budgets, strategies, goals
Work with press booking agencies, organizing events, to complete the plan and optimize the budget
Coordinate with Project Manager to control the quality of contractors' plans
*During the Execution:
MCoordinate with Project Manager to plan/ control the quality of contractors' PR plans
Control the quality of PR tasks: preparing Media Kits, press releases, PR booking, organizing press conferences
Build and maintain close relationships with press units, booking PR, journalists
Manage the implementation activities of the contractors, evaluate the periodic results and the end of the project
Monitor throughout the execution phase and optimize communication performance based on KPIs
Evaluate the final results of the project, propose and implement options for improving work performance in subsequent projects
Perform other tasks assigned by the manager
Minimum 3-5 years of experience in Media - Press - Events
Experienced in PR, working with press agencies, journalists, booking agencies
Research, analysis & evaluation skills
Good teamwork, ability to lead, control the project, develop the team
Fixed salary: Depending on capacity.
Bonuses according to successful projects.
Travel with company every year.
Free fresh coffee every day.
Pay social insurance according to regulations.
Trained in self-development skills and professional improvement programs.
Participate in professional events, expand networking and update new marketing knowledge.