MEDIA BUYING SPECIALIST

No. 46 Lang Ha Street, Dong Da District, Hanoi, Vietnam

About the Role

Requirements

Job Description

*During Pitching:

Research


  • Research on target customer insight, habits, behaviors, and reach trends across Digital channels

  • Audit the performance of brands and competitors on Digital Media channels

  • Regularly research and grasp the trends of Digital Media channels, work closely with Media Buying Agencies contractors

Planning


  • Work closely with Strategic Planner, Creative Planner, Client Services, in proposing Media Buying plans based on insight, target audience behavior,and alignment with brand budgets, strategies, goals

  • Coordinate with Project Manager to control the quality of contractors' plans, ensure optimal efficiency, budget, unit price

*During the Execution:


  • Coordinate with Project Manager to develop a detailed implementation plan for Media Buying on digital channels (Tiktok, Facebook, Google Ads...)including: buying, tracking, optimizing, reporting & invoicing

  • Manage the implementation of the Media Buying plan of the contractors, evaluate the results periodically and at the end of the project

  • Monitor throughout the execution phase and optimize communication performance based on KPIs

  • Control and evaluate the final results of the project. Propose and implement performance improvement plans for subsequent campaigns

  • Perform other tasks assigned by the manager


Requirements


  • Minimum 3-5 years of Media Buying experience, with experience in running Media Buying plans with a budget of 500 million or more

  • Having close relationships with the advertising, booking, measuring and evaluating units

  • Research, Analysis & Evaluation, Negotiation, Negotiation Skills

  • Logical thinking, good planning skills

​Benefits

  • Fixed salary: Depending on capacity.

  • Bonuses according to successful projects.

  • Travel with company every year.

  • Weekly training/sharing.

  • Free fresh coffee every day.

  • Pay social insurance according to regulations.

  • Trained in self-development skills and professional improvement programs.

  • Participate in professional events, expand networking and update new marketing knowledge.