About the Role
Research on target customer insight, habits, behaviors, and reach trends across Digital channels
Audit the performance of brands and competitors on Digital Media channels
Regularly research and grasp the trends of Digital Media channels, work closely with Media Buying Agencies contractors
Work closely with Strategic Planner, Creative Planner, Client Services, in proposing Media Buying plans based on insight, target audience behavior,and alignment with brand budgets, strategies, goals
Coordinate with Project Manager to control the quality of contractors' plans, ensure optimal efficiency, budget, unit price
*During the Execution:
Coordinate with Project Manager to develop a detailed implementation plan for Media Buying on digital channels (Tiktok, Facebook, Google Ads...)including: buying, tracking, optimizing, reporting & invoicing
Manage the implementation of the Media Buying plan of the contractors, evaluate the results periodically and at the end of the project
Monitor throughout the execution phase and optimize communication performance based on KPIs
Control and evaluate the final results of the project. Propose and implement performance improvement plans for subsequent campaigns
Perform other tasks assigned by the manager
Minimum 3-5 years of Media Buying experience, with experience in running Media Buying plans with a budget of 500 million or more
Having close relationships with the advertising, booking, measuring and evaluating units
Research, Analysis & Evaluation, Negotiation, Negotiation Skills
Logical thinking, good planning skills
Fixed salary: Depending on capacity.
Bonuses according to successful projects.
Travel with company every year.
Free fresh coffee every day.
Pay social insurance according to regulations.
Trained in self-development skills and professional improvement programs.
Participate in professional events, expand networking and update new marketing knowledge.